CNBC Rebrand 2024

In 2022 I teamed up with Troika LA to help bring a new brand system for CNBC to life. A premium legacy brand redesigned with a clean minimalistic look rooted in the iconic peacock icon. I worked on various aspects of this project over the course of several months, including show opens, logo treatments, brand wipes, motion layouts, stings, bugs… and so much more.

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